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Press Releases

Consumer Day Proves to be a Winning Concept for Arabian Travel Market

Show closes on a high as competitions & special offers draw in the public

Dubai UAE: 8 May- The Middle East’s premier travel and tourism event -Arabian Travel Market- finished its 17th year yesterday with the final day dedicated to consumers.

Each year Arabian Travel Market throws opens its doors to the public on the last day of the exhibition. Consumers Day offers the public a chance to participate in fantastic competitions, experience hundreds of destinations and benefit from a host of special offers.

Turkish Airways -the world’s fastest growing airline- took advantage of Consumer Day to promote their recently signed three-and-a-half year sponsorship with Manchester United, becoming the club's official airline partner. As well as its three year partnership with FC Barcelona as the new “Official Sponsor” of the legendary football club.

As one of the more than 60 new to market exhibitors at this year’s show, the airline offered visitors to the Arabian Travel Market an exclusive chance to win Manchester United football jerseys signed by the stars and a signed FC Barcelona jersey.

“We wanted to bring a successful presence at the region’s leading hospitality and tourism fair to an action packed finale further highlighting our commitment to becoming a global brand” said Ayse Misirli Mirza, Director of Turkish Airlines Dubai and Sri Lanka.

“The two sponsorship deals with the iconic football teams of Manchester United and FC Barcelona reaffirm its pledge to become a globally recognized brand,” she added.
Competitions are just one of the many facets that Arabian Travel Market puts in place throughout the four day event as part of its ongoing mission to provide added value content to its exhibitors and visitors.

“Arabian Travel Market has long prided itself on offering its exhibitors varied opportunities to showcase their products. Consumers Day allows our 2,100 exhibitors to present their products and destinations directly to a captive consumer audience,” said Mark Walsh, Group Exhibition Director, Reed Travel Exhibitions.

“Each year we strive to enhance our show floor content adding value for our exhibitors, Consumer Day has become a staple part of this strategy. On the other hand, Consumer Day allows visitors a chance to interact first hand with a destination, providing them with a unique chance to experience 100’s of different countries all in one day.”

This year saw the introduction of Zone 8 which compromised of four separate zones, the culture zone, the relaxation zone, and the executive break and internet zones. Introduced to provide an area for informal networking, Zone 8 proved a hit at this year’s show. With the relaxation zone fully booked throughout and over 15 tourism boards taking part in the culture zone across the four days.

In addition the 2010 seminar programme doubled in size due to high demand. The introduction of a stand-alone Debate Room, allowed experts from various fields to participate in debates and panel Q&A sessions. This was complemented by the Single Seminar room, which hosted an array of industry leaders who discussed a range of topics in-depth such as luxury tourism, hospitality, human resources, aviation and value travel.

Careers & Travel Agents Day also made a welcome return to the 2010 edition of the show. The enhanced Careers Day allowed interested parties to plan their next career move and gave exhibitors the chance to find the right candidate. Travel Agents Day, which marked its third year, is an initiative designed to foster the latest top-class travel and tourism education among travel agents.

Dubbed one of the most important years in the show’s history the 17th Arabian Travel Market featured exhibitors from six continents with over 72 countries represented, once again reaffirming the show’s reputation as the most respected and well attended travel and tourism show in the region.

Arabian Travel Market is held under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, Ruler of Dubai, and under the auspices of the Department of Tourism and Commerce Marketing, Government of Dubai.

ENDS

Media Contact:
Andrea Krenn-Account Director Action Global Communications - UAE
 +971 50 694 9810 Andrea.k@actionprgroup.com

Klara Zakis-Senior PR Executive Action Global Communications - UAE
+971 50 147 9561, klara.z@actionprgroup.com

Or visit the show online at: www.arabiantravelmarket.com/pressreleases

About Arabian Travel Market:

Arabian Travel Market 2009 boasted more than 2,100 exhibitors and stand-sharers, from 69 countries, including 70 new-to-market representatives, as well nearly 60 national tourist bodies representing six continents, including debutants from the Philippines, Vietnam, Cambodia, Romania and Nigeria, as well as first-time representation from the Ecuadorian, Slovenian and San Marino private sectors.

The four-day event also had increased space uptake from a number of destinations such as Abu Dhabi, Hong Kong, Thailand, Greece, Cyprus, Italy, Iran, Saudi Arabia, Mauritius and Kenya.

Arabian Travel Market is part of the Reed Travel Exhibitions’ portfolio, which includes 15 of the world’s leading travel industry events. For more information visit
www.arabiantravelmarket.com

Reed Travel Exhibitions
Reed Travel Exhibitions organise the world's leading travel industry events for trade professionals around the globe, incorporating the travel trade, corporate, meetings and incentives sectors including The World Travel Market, Arabian Travel Market and the International Travel Luxury Market as well as niche tourism products such as golf and luxury travel. www.reedtravelexhibitions.com

Reed Exhibitions
The world's leading organiser of trade and consumer events Reed Exhibitions excels in creating high profile, highly targeted business and consumer exhibitions and events to establish and maintain business relations, and generate new business.

Every year Reed Exhibitions runs over 470 events in 37 countries, bringing together over seven million active event participants worldwide. With over 2,700 employees in 38 offices around the globe we serve 44 industries worldwide covering a wide variety of industry sectors.

Our network of offices and promoters extends to 65 countries. With more market-leading events than any other organiser, nobody delivers more business contacts than Reed Exhibitions. www.reedexpo.com

Reed Elsevier
Reed Elsevier is a world leading provider of professional information and online workflow solutions in the Science, Medical, Legal, Risk Information and Analytics, and Business sectors.
 
Based in over 200 locations worldwide, they create authoritative content delivered through market leading brands, enabling their customers to find the essential data, analysis and commentary to support their decisions.

Their content and solutions are increasingly embedded in the workflows of our customers making them more effective and Reed Elsevier a valued partner. www.reed-elsevier.com