Day two at #ATM2016 kicked off with an in-depth look at the Middle East market, when Travel industry research authority Phocuswright took to the stage for their comprehensive research based session.
Following the session, we spoke to panelist Jeff Strachan to hear more about their findings.
Midmarket Sector Strategies…
Next on the agenda was mid-market strategies, where an expert panel including Hilton Director Mark Nogal helped outline possible approaches for Middle East destinations wanting to move away from a focus on luxury.
We caught up with Mark after the session for a round up of the key points:
Wellness and Spa…
Today also saw the launch of the ATM Wellness & Spa Programme. Throughout the day the dedicated Wellness & Spa lounge was a hive of activity, filled with professionals from the sector all looking to maximise their connection opportunities.
During the day we spoke to Chenot Palance, who told us a little bit more about their resort.
Following a successful launch at last year’s event, #ATM2016 again welcomes the Middle East’s largest dedicated travel technology event, The Travel Tech Show at ATM.
One of the highlights from today in Travel Technology Theatre included a insightful session with Bruce Martin, Founder and MD of Ginger Juice.
Straight from the stage, Bruce gave us a summary of the session.
IT'S PARTY TIME…
Don’t forget tonight is party night, with The Official ATM Party heading to the Armani Hotel. If you are planning to attend, please don’t forget your ticket!
We look forward to seeing you on the dance floor.
More to come tomorrow…
That covers just some of day two at Arabian Travel Market 2016, there are still two more packed days to go!
Thanks to those who attended today, we look forward to seeing you again tomorrow. For those who didn’t attend, if you haven’t already, you can still register to attend for free below
Register for free now >
For more from today and throughout Arabian Travel Market 2016, join us on Social Media for all the latest updates and insight live from the show floor.
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Plus, don’t miss all the latest video content live from inside ATM 2016 here >