Samantha Dancy

Samantha Darcy

An established social media and corporate communications consultant who has been in Dubai for a decade, Sam has experience across a range of consumer and corporate brands, working both in-house and within an agency environment. Her work across hospitality, travel, wellness, luxury goods & services, retail, arts, events and F&B includes brands such as Jumeirah Group, IHG, Emaar, Dubai Creek Golf & Yacht Club, Emirates Holidays, Starwood, Talise Spa, Elite Jets, Holiday Autos and Arabian Adventures.

Sam sits on the communications board of ISES (the International Society of Event Specialists) and is an experienced trainer on social media and writing for the web for the International School of Communications, as well as the DM3 Institute. A keen social media advocate and an endorsed travel blogger, Sam recognises the value of compelling, engaging content and uses her experiences to share her knowledge with others at


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