Design creativity, stand functionality and people skills among the five separate categories as awards enter second year; line-up of top industry and design personalities to judge entrants with all exhibitors eligible to participate
Arabian Travel Market (ATM) 2016 exhibitors will have more than business on their minds at this year’s event as organiser, Reed Travel Exhibitions, reprises its Best Stand Awards initiative at the annual industry showcase.
Launched in 2015, the awards were created to recognise the design creativity and business-friendly appeal of exhibiting companies’ physical presence at ATM.
The five categories this year cover Best Stand Design, Best Stand for Doing Business, Best Stand Personnel, Best Stand Feature and Best Stand within the Travel Tech Show at ATM, and will be judged by a line-up of top industry and design professionals, such as Leo Fewtrell, Dubai Travel and Tour Agents Group (DTTAG); Fiona McAndrew-Sharp, TTN; Nick Hall, Digital Think Tank and Bruce Martin, Ginger Juice.
Judging will take place on Tuesday 26th April with the winners unveiled during a photo session on the show floor the following day, and shared to a global audience via ATM’s social media platforms.
“Last year’s inaugural awards were extremely well received by our exhibitors and we are looking forward to seeing new ideas and even more creativity on the show floor this year. These awards reflect the huge effort, investment and thought that go into creating and manning exhibitor space that is a microcosm of a brand,” said Nadege Noblet-Segers, Exhibition Manager, Arabian Travel Market.
“With more than 412 stands of all shapes and sizes spread across 10 exhibition halls covering the full spectrum of the industry, from travel tech companies, cruise operators and spa and wellness resorts to international destinations, corporate hotel groups, airlines and car rental companies, our judging panel has a lot of ground to cover,” added Noblet-Segers.
The judging criteria for the Best Stand Design award will focus on identifying an eye-catching stand that has an unusual/creative design, and makes the best use of available space. It also needs to look inviting from a visitor perspective and have outstanding presence in the halls, attracting high levels of visitor traffic.
The winner of the Best Stand for Doing Business will need to create a busy B2B atmosphere and present a well-planned and easily navigable layout with a good presentation of the stand and its services rendering it a clear winner.
“It’s not only about the aesthetics of a stand. The award for Best Stand Personnel is extremely important, hospitality is a ‘people’ business after all,” remarked Noblet. Standout design will also be recognized with the Best Stand Feature award, which will recognize the stand with the most visual impact and good use of features to showcase cultural characteristics and draw in visitors.
The final award in the professionally judged categories is the Most Innovative stand within the Travel Tech Show at ATM, and this category was created to specifically highlight the importance of technology to the industry and reward those exhibitors with a tech focus.
ATM 2016 will build on the success of this year’s edition with the announcement of an additional hall as Reed Travel Exhibitions looks to add to its record-breaking achievements last year. ATM 2015 witnessed a year-on-year visitor attendance increase of 15% to over 27,000, with exhibiting companies increasing by 5% to 2,873. Business deals worth more than US$2.5 billion were signed over the four days.
Photo caption: The Hyatt stand at ATM 2015, was the Best Stand Design award winner
About Arabian Travel Market
In its 22nd edition, Arabian Travel Market 2015, boasted more than 2,800 exhibitors and stand-sharers from 86 countries and attracted over 26,000 visitors from around the world.
Arabian Travel Market is part of Reed Travel Exhibition’s World Travel Market group of events. www.wtmworld.com
About World Travel Market
World Travel Market is comprised of the leading leisure travel events in the world; WTM London, WTM Latin America in Sao Paulo, WTM Africa in Cape Town and Arabian Travel Market in Dubai.
New events for 2016 are WTM connect Asia and WTM connect China, which join WTM connect Ski and International Golf Travel Market. These unique one-to-one events are targeted at leisure and niche travel markets, allowing exhibitors to exclusively meet with elite hosted buyers.
The World Travel Market events are attended by the global travel and tourism industry’s senior executives to conduct business deals and discover the latest research, insight and opinion.
In 2014, World Travel Market events facilitated around $7 billion in industry deals from negotiations between the more than 15,000 buyers, 9,500 exhibitors (1,500 main stand holders and 8,000 stand sharers) in attendance of its four events. WTM is owned by the world’s leading events organiser Reed Exhibitions.
About Reed Travel Exhibitions
Reed Travel Exhibitions (RTE) is the world’s leading travel and tourism events organiser, with a wide-ranging portfolio of 22 international events in 13 countries throughout the Americas, Europe, the Middle East, Asia Pacific and Africa. Its market-leading, business-to-business events cover all elements of travel and tourism, including leisure travel, luxury travel, meetings, events, incentives and business travel, as well as golf and ski travel.
RTE is part of Reed Exhibitions.
About Reed Exhibitions
Reed Exhibitions is the world’s leading events organiser, with over 500 events in 43 countries. In 2014 Reed brought together over seven million event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information solutions for professional customers across industries.