Reed Exhibitions appoints Nick Pilbeam as new Travel Divisional Director

01 Feb 2015

Reed Exhibitions appoints Nick Pilbeam as new Travel Divisional Director

Newly appointed Pilbeam, who brings with him an enormous amount of growth strategy knowledge and industry insight, will head up the travel division of the world’s leading events organiser Reed Exhibitions.

The renowned industry events that fall under Reed Travel Exhibitions include the International Luxury Travel Market portfolio, IBTM Events, and recently announced, WTM portfolio which consists of Reed Exhibitions flagship event World Travel Market in London and its sister events WTM Latin America, WTM Africa, Arabian Travel Market, International Golf Travel Market and International Ski Travel Market.

Pilbeam who has spent the majority of his career at the British Airways group (now International Airlines Group) moved to Avios, the air miles loyalty program in 2008, and was most recently accountable for the entry and global growth strategies into new markets and new partners. Pilbeam also led the launch of the Avios currency worldwide with British Airways Executive Club and Iberia Plus programmes including transforming the Airmiles programme in the UK.

More recently, Pilbeam spearheaded Avios’ expansion into South Africa with the launch of the Avios Travel Rewards Programme in that market, securing high profile strategic partners across the finance and retail sectors.

Pilbeam replaces Richard Mortimore, who was promoted to Chief Executive of Reed Exhibitions UK in 2014. Pilbeam will report to Mortimore.

Mortimore said: “We are delighted that Nick has come on board and we are confident that his broad range of expertise and excellent customer awareness will ensure that the strong brands within Reed Travel Exhibitions are continually developed, keeping up with the fast-pace and ever changing nature of the industry.

“I believe that Nick will excel in the role which encompasses multiple shows in a highly competitive, global segment.”

Pilbeam commented: “I am very excited to join Reed Travel Exhibitions on the next step of its journey and help further develop its strong travel brands. All the events are individually hugely respected and I look forward to being a part of it, delivering strategy and meeting global customer needs with such an experienced and dedicated team.”


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About Arabian Travel Market
In its 21st edition, Arabian Travel Market 2014, boasted more than 2,700 exhibitors and stand-sharers from 85 countries and attracted over 23,000 visitors from around the world.

Arabian Travel Market is part of Reed Travel Exhibition’s WTM Portfolio of events, which also includes World Travel Market, World Travel Market Latin America and World Travel Market Africa.

WTM Portfolio
The World Travel Market Portfolio is comprised of the leading leisure travel events in the world; World Travel Market in London, WTM Latin America in Sao Paulo, WTM Africa in Cape Town and Arabian Travel Market in Dubai.

The WTM Portfolio’s events are attended by the global travel and tourism industry’s senior executives to conduct business deals and discover the latest research, insight and opinion.In 2014, the WTM Portfolio facilitated around $7 billion in industry deals from negotiations between the more than 15,000 buyers, 9,500 exhibitors (1,500 main stand holders and 8,000 stand sharers) in attendance of its four events.

WTM is owned by the worldʼs leading events organiser Reed Exhibitions.

Reed Exhibitions
WTM Portfolio is part of Reed Travel Exhibitions, which is owned by the worldʼs leading events organiser Reed Exhibitions (RE).

In 2014, RE held more than 500 events in 40 countries bringing together more than six million people from around the world generating billions of dollars in business.

The YouGov Travel Oracle is an annual syndicated online study of consumer habits and attitudes towards travel and tourism. YouGov surveyed 22,686 online respondents across the MENA region between 7th August and 8th September 2014. Data is broadly representative of the population in MENA.

Media contact: Nathalie Viselé Director Shamal Marketing Communications PO Box 502701 Office 106, Arjaan Office Tower Dubai Media City Dubai, United Arab Emirates
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