Healthy hotel pipeline to expand business and leisure product as government infrastructure investment opens up new opportunities for inbound visitor growth; ATM 2013 road show event to bring together key industry players as market picks up
The Kingdom of Bahrain is looking to fast forward its tourism proposition this year as the government signs off on multi-billion dollar transportation infrastructure plans and Manama launches its 2013 Arab Capital of Tourism calendar of events.
The country’s proximity to Saudi Arabia, business pedigree, and international sporting and leisure attractions remain key factors in driving future tourism receipts.
The Kingdom will have a strong presence at ATM this year. Major exhibitors include the Ministry of Culture, Gulf Hotel Bahrain and participating for the first time at ATM, Ramee Grand Hotel and Spa.
“Bahrain’s tourism mix covers multiple sectors from business travellers to leisure visitors entering via the King Fahd Causeway, which links Bahrain to Saudi Arabia, and international sports fans attending the annual F1 Grand Prix; and it’s exactly this diverse market segmentation that is driving new demand and opportunities, supported by initiatives such as the recently launched 24-hour tourism information hotline,” said Mark Walsh, Portfolio Director, Reed Travel Exhibitions.
According to Alpen Capital’s October 2012 GCC Hospitality Industry Report, Bahrain’s hospitality market is expected to grow at a CAGR of 18.8% between 2011 and 2016, with the relatively high growth attributed to opportunities for sector recovery following a challenging 2012, prompting forecasted tourism arrival CAGR growth of 2.9% through to 2022.
With around 75% of current hotel supply dominated by four and five-star hotels, the future pipeline remains primarily focused on upscale properties, but chains like Rotana and Marriott International are introducing new mid-level brands to the market. At the higher end of the spectrum, a 260-room Wyndham Grand Manama is expected to open in Bahrain Bay by the end of 2013, followed by the 50-storey JW Marriott in 2016.
Marriott International opened a new 78-room Residence Inn in late 2012 and will debut the Renaissance Bahrain Amwaj Island in 2013, with Rotana also opening its first Arjaan property this year.
The ATM 2013 road show will visit eight destinations over a two-week period this February, starting off in Kuwait and travelling to Qatar, Lebanon, Jordan, Oman and the UAE, with the Bahrain event being held today (4th February 2013) at the Gulf Hotel Bahrain & Gulf Convention Centre.
Bahrain is also re-energising its transportation infrastructure as the GCC moves ahead with long term plans to create an integrated intra-regional rail network. The country’s rail master plan, which is currently being finalised, includes mainline connections to neighbouring Qatar and Saudi Arabia, as well a domestic network encompassing metro, light rail and monorail options.
Plans will be realised by 2030 with the rapid road transit scheme and light rail network costing a proposed US$9.3 billion. The 90-kilometre link between Bahrain and Saudi Arabia is expected to cost US$4.5 billion while long-awaited plans for the 40-kilometre causeway link to Qatar is now likely to come of age just in time for the 2022 FIFA World Cup.
The international airport is also due to begin work on its expansion programme this year, which will boost passenger capacity to 13.5 million visitors according to HVS Dubai’s Q2 2012 Middle East Hotel Survey, and is due for completion in 2015.
“While its GCC neighbours remain the Kingdom’s primary source market, government commitment to infrastructure upgrades supported by growing international hotel brand presence, is sending out a clear message that tourism in Bahrain is getting back on track,” remarked Walsh.
The total contribution of travel and tourism to Bahrain’s GDP is forecast to rise by 4.5% from US$3.97 billion (16.5% of GDP) in 2011 to US$6.16 billion (17.4%) by 2021, according to the World Travel and Tourism Council (WTTC).
Held under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, Ruler of Dubai and set to celebrate its 20th anniversary, the show has grown to become the largest showcase of its kind in the region and one of the biggest in the world.
Covering the entire week, the popular Seminar Theatre programme will address industry hot topics from developments in the aviation sector, inbound and outbound trends as well as the development of tourism over the last 20 years of Arabian Travel Market.
Back for the second year, the Technology Theatre is a dedicated platform that provides an opportunity to gain invaluable insight into leading edge industry-related technologies including social media and GDS.
The line-up for this year’s Arabian Travel Market will once again bring together the UNWTO regional tourism ministers’ conference and the WTM Vision forum, which will focus on Middle East travel trends and the online travel market.