Zambian community Mpumpule first initiative for the Arabian Travel Market supported Just a Drop water aid programme to go live; ATM platform to raise awareness of global water access challenge
The 23rd edition of Arabian Travel Market (ATM) will once again provide a platform to raise awareness and funds for the Just a Drop international water aid programme with a focus on one of the charity’s Africa projects, the Mpumpule Community Borehole initiative in Zambia.
Jointly sponsored by ATM and WTM London, this is the first real-time project that Arabian Travel Market has worked on with Just a Drop, raising combined exhibitor donations of $30,632 from ATM 2015 and WTM London 2015.
Reed Travel Exhibitions, organiser of both annual travel trade events, has supported Just a Drop since 1998 and will once again ask exhibiting companies to donate a contracted nominal donation when signing up to participate at the 2016 industry showcase.
The project aims to provide the 160-person community with permanent access to clean and safe water from a dedicated borehole fitted with a hand pump. In addition, it will help reduce water borne and sanitation related diseases, and give local women and girls the opportunity to focus on their education, effectively cutting down on the time required to collect water from other sources.
“An estimated 4,000 children die every day from water borne diseases, and Just a Drop is committed to effecting meaningful lifelong change in the communities in which it is present. The tourism industry is also at the heart of communities around the world, and in supporting this initiative we are able to disseminate the message to an influential global audience, and hopefully accelerate this change for the future benefit of those in need,” said Simon Press, Senior Exhibition Director, Arabian Travel Market (ATM) and World Travel Market London (WTM London).
Established in 1998, Just a Drop was launched under the premise that a donation of just £1 can help provide access to clean water for a child for up to 10 years, and with an estimated 4,000 children dying every day from water borne diseases, this can be eradicated.
The charity’s projects support communities through the construction of wells, boreholes, pipelines, hand pumps and latrines, and establish health and sanitation programmes for some of the poorest communities in the world. Its ultimate goal is to reduce child mortality by delivering clean, safe water where it is needed most.
“As well as providing a basic human right, this is a fantastic way to empower people in the community, with a local water and sanitation committee established and trained to maintain and repair the water system, thereby bringing new skills to Mpumpule’s inhabitants and developing local capability,” said Brendan Hanlon, Head of Fundraising and Communications, Just a Drop.
ATM 2016 will once again feature a packed agenda of activities with this year’s spotlight theme mid-market travel, along with other highlights including spa and wellness, technology, halal tourism, business travel, technology, responsible tourism, shopping, aviation, culture and heritage, and adventure travel. ATM 2016 will build on the success of this year’s edition with the announcement of an additional hall as Reed Travel Exhibitions looks to add to its record-breaking achievements earlier this year. ATM 2015 witnessed a year-on-year visitor attendance increase of 15% to over 26,000, with exhibiting companies increasing by 5% to 2,873. Business deals worth more than US$2.5 billion were signed over the four days.
About Arabian Travel Market
In its 22nd edition, Arabian Travel Market 2015, boasted more than 2,800 exhibitors and stand-sharers from 86 countries and attracted over 26,000 visitors from around the world.
Arabian Travel Market is part of Reed Travel Exhibition’s World Travel Market group of events. www.wtmworld.com
About World Travel Market
World Travel Market is comprised of the leading leisure travel events in the world; WTM London, WTM Latin America in Sao Paulo, WTM Africa in Cape Town and Arabian Travel Market in Dubai.
New events for 2016 are WTM connect Asia and WTM connect China, which join WTM connect Ski and International Golf Travel Market. These unique one-to-one events are targeted at leisure and niche travel markets, allowing exhibitors to exclusively meet with elite hosted buyers.
The World Travel Market events are attended by the global travel and tourism industry’s senior executives to conduct business deals and discover the latest research, insight and opinion.
In 2014, World Travel Market events facilitated around $7 billion in industry deals from negotiations between the more than 15,000 buyers, 9,500 exhibitors (1,500 main stand holders and 8,000 stand sharers) in attendance of its four events. WTM is owned by the world’s leading events organiser Reed Exhibitions.
About Reed Travel Exhibitions
Reed Travel Exhibitions (RTE) is the world’s leading travel and tourism events organiser, with a wide-ranging portfolio of 22 international events in 13 countries throughout the Americas, Europe, the Middle East, Asia Pacific and Africa. Its market-leading, business-to-business events cover all elements of travel and tourism, including leisure travel, luxury travel, meetings, events, incentives and business travel, as well as golf and ski travel.
RTE is part of Reed Exhibitions.
About Reed Exhibitions
Reed Exhibitions is the world’s leading events organiser, with over 500 events in 43 countries. In 2014 Reed brought together over seven million event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information solutions for professional customers across industries.