ATM ups the ante with expanded line-up

06 Apr 2014

Technology, a boom in home-grown hospitality brands and the need for more mid-market tourism products, headline 2014 luxury-themed event programme; over 100 new exhibitors sign up for 21st edition of annual travel trade showcase

The latest statistics from ATM organiser, Reed Travel Exhibitions, indicate that demand from new exhibitors at ATM, which takes place at the Dubai International Convention & Exhibition Centre from 5-8 May 2014, has merited the addition of an extra hall bringing total event floor space to 23,500 square metres - an increase of almost 7% on 2013.
In addition more than 100 new exhibitors will make their ATM debut including Kenzi Hospitality, IMG Worlds of Adventure, Al Rais Tours & Holidays LLC, Al-Futtaim Travel LLC, Kuwait Airways and Akbar Gulf Travels of India, adding their voice to over 2,500 confirmed exhibitors ready to welcome an expected 21,000 trade visitors.
Vertical sector growth has been repeated yet again, with travel technology company presence up 14% as technological innovation and online booking trends dominate strategic development. In terms of geographical regions, the number of Middle East and UAE exhibitors has increased by an impressive 11% with Asia exhibitors rising by 7% on 2013 attendance.
“An increasing number of home-grown hotel brands along with our spotlight on luxury tourism have contributed significantly to the 5% growth we have experienced in the hotel sector at ATM. Add to that our 120 targeted Hosted Buyers, who represent the luxury sector, cruise, medical and leisure markets, and we have the makings of an incredibly diverse event this year,” said Mark Walsh, Portfolio Director, Reed Travel Exhibitions.
The newly launched ‘Spotlight on Luxury’, which holds particular relevance for the region, will feature luxury-focused seminar sessions and invited hosted buyers directly responsible for this valuable market segment. High-end hotel and destination exhibitors will also showcase their luxury positioning with well-known hospitality brands such as Anantara, Mandarin Oriental, Raffles, Oberoi, Bulgari and The Ritz-Carlton Hotel Company taking part, along with luxury destinations such as Monaco, Mauritius, Maldives and the Seychelles.
“Luxury is one of three major global trends that we have identified and incorporated into this year’s programme and offers priceless opportunities for the industry, both inbound and outbound, with GCC nationals in particular spending 260% more on airfares than other nationalities and 430% more on accommodation when they travel,” noted Walsh.
“At the other end of the spectrum, we are also seeing ongoing interest and discussions around the opportunities for development in the mid-market tourism category, from accommodation to activities, and specifically for destinations such as Dubai as it begins the countdown to its hosting of Expo 2020.  And this also ties in with the third trend – the growth of home-grown brands and independent chains across the Middle East, many of which are making their presence felt at a ‘local’ level as well as looking beyond regional borders and going global as part of ambitious growth plans,” he added.
Another new feature for 2014 is the centrally located ATM Live Wall, where participants will be able to view live streaming of industry interviews, seminar excerpts and other show highlights. This will be complemented by the introduction of an Exhibitor Showcase Theatre in the heart of the action on the show floor, and the location where exhibitors will be able to present their products and services at a 30-minute session.
The ATM 2014 calendar also encompasses more than 30 wide-ranging seminar and tech theatre sessions covering aviation, cruise tourism, mobile trends and the rising demand for wellness tourism. Some of the region’s most influential business leaders including Adel Ali, CEO of Air Arabia; Simon Lynch, Director of Business Development, Abercrombie & Kent; and Mohammed Al Dhaheri, Strategy & Policy Director, Abu Dhabi Tourism & Culture Authority will be speaking, supported by an international line-up of respected industry experts.
Sabre, the technology solutions provider to the global travel and tourism industry, has been named as sponsor of the popular Travel Technology Theatre where 16 dedicated sessions will address key industry topics from hints and tips for building a brand online to how to find and work with travel bloggers. 
Held under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, Ruler of Dubai, the show has grown to become the largest showcase of its kind in the region and one of the biggest in the world.
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About Arabian Travel Market
About Reed Travel Exhibitions
Arabian Travel Market is organised by Reed Travel Exhibitions (RTE), the world’s leading provider of exhibitions in the travel and tourism industry. Its wide-ranging portfolio of events around the globe covers leisure travel, luxury travel, business travel and the meetings and incentives industry.
Reed Travel Exhibitions also organises Abu-Dhabi based global meetings and incentive exhibition, GIBTM which takes place from 25-27 March 2013.  In 2011 RTE 13 events were the catalyst for £2,807 million worth of travel and tourism business deals. 
The 13 events are; World Travel Market (WTM), Arabian Travel Market (ATM), International French Travel Market (IFTM), La Cumbre, International Golf Travel Market (IGTM), International Luxury Travel Market (ILTM), International Luxury Travel Market Asia (ILTMA), Asia-Pacific Incentives & Meetings Expo (AIME) (owned by Melbourne Convention + Visitors Bureau), Global Exhibition for Incentive, Business Travel, and Meetings (EIBTM), Gulf Incentive, Business Travel and Meetings (GIBTM), Americas Incentive, Business Travel and Meetings (AIBTM), China Incentive, Business Travel and Meetings (CIBTM) and Business Travel Market.
2012 saw the launch of these exciting new events with The Spa & Wellness Summit taking place in Austria Tyrol (10-12 September), ILTM Americas launching in Mayakoba, Mexico (1-3 October).  Furthermore, April 2013 will see RTE launch ILTM Japan in Tokyo(11 -13 March), ILTM Africa taking place in Cape Town (8-9 April), World Travel Market Latin America in São Paulo, Brazil (23-25 April) and the newest addition to the Meetings and Incentives Portfolio, IBTM India launching in Mumbai (12-14 September).
In 2011 RTE’s 13 events were the catalyst for £2,807 million worth of travel and tourism business deals.
RTE is a business unit of Reed Exhibitions. In 2011, six million participants attended RE’s 500 events in 39 countries covering 44 industry sectors from aerospace and aviation to beauty and cosmetics to sports and recreation.
Reed Exhibitions is owned by Reed Elsevier, the world’s leading provider of professional information and online workflow solutions.

About Reed Exhibitions
Reed Exhibitions is the world’s leading events organizer, with over 500 events in 39 countries. In 2011 Reed brought together six million active event participants from around the world, generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 33 fully staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group plc, a world-leading publisher and information provider and a FTSE 100 company.

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