Hospitality and tourism development extending to the four corners of the Emirates as ATM 2013 roadshow series wraps up in Dubai
The ATM 2013 road show series concludes in Dubai today after a two-week calendar of educational seminars in Kuwait, Qatar, Bahrain, Jordan, Lebanon and Oman.
The road show in Dubai, which was the largest event with 140 delegates, comes at a time when the UAE tourism receipts are forecast to rise by 67% over the next few years. The region is now entering a new era of stability and increased connectivity and expansion of existing infrastructure.
According to Alpen Capital’s October 2012 GCC Hospitality Industry Report, the UAE’s hospitality market is likely to reach US$7.5 billion by 2016, up from US$4.5 billion (67% increase) in 2011 as visitor demand gains traction and new hotel supply enhances the existing tourism product.
“The UAE’s tourism map is now incredibly diverse. The Northern Emirates of Sharjah and Ras Al Khaimah are building on their own cultural foundations to present a series of unique individual products that, together with Dubai and Abu Dhabi, position the country as a cohesive hospitality hub, with varied appeal,” said Mark Walsh, Portfolio Director, Reed Travel Exhibitions.
Looking longer term, a recent Dubai Chamber study, supported by statistics published by Business Monitor International, puts UAE tourism sector growth at 6.5% per annum between 2011-2021, with visitors from the Middle East, Europe and Asia Pacific the key source markets. Employment growth prospects for the sector are also buoyant, with a forecast annual real growth rate of around 4.1%.
Tourist arrivals in the UAE are forecast to grow at a CAGR of 5.3% between 2012 and 2022, with hotel supply also expected to increase from the current 96,992 hotel rooms in Dubai and Abu Dhabi, to a total of 125,383 hotel rooms in 2016.
The emirate of Dubai continues to build on impressive performance levels. In November 2012, year-to-date occupancy of 80% was up 2% on 2011 according to Ernst & Young’s 2012 Middle East Hotel Benchmark Survey.
Dubai International Airport, which is currently ranked the fourth busiest airport in the world in terms of international passengers, recorded total passenger traffic in the first 11 months of 2012 at 52.3 million travellers, up 13.1% against 2011, with passenger numbers forecast to reach 56.5 million in 2012, and 98 million by 2020.
Abu Dhabi has recorded similarly buoyant figures with 2012 another record year according to the Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi), which revealed that in 2012 it welcomed 2.3 million hotel guests to the emirate’s hotels and hotel apartments, representing a 13% rise on 2011 figures. Hotel revenues for the same period also increased by 6% to US$ 1.261 billion.
Ras Al Khaimah’s plans to position itself as a nature-focused tourism destination are gaining momentum. By 2021, the emirate expects around 20% of its GDP to be generated by tourism-related activities. According to Oxford Business Group, the northern emirate is aiming to 10,000 rooms by 2016 with a US$218 million commitment to tourism development from the government.
“Local government investment into infrastructure, private sector investment into creating world-class attractions, and major route expansion by the two national carriers is a three-way strategy that is paying dividends for the UAE tourism industry,” said Walsh.
Held under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, Ruler of Dubai and set to celebrate its 20th anniversary, the show has grown to become the largest showcase of its kind in the region and one of the biggest in the world.
New to the 2013 event, ATM is launching the Digital and Technology Day focusing on online travel developments and showcasing headline speakers from across the industry.
Taking place again this year is the New Frontiers Award, which was created to recognise outstanding contributions to tourism development in the face of overwhelming adversity.
Industry Careers Day will wrap up the week providing the opportunity for visitors looking to make a career move to meet with the exhibitors’ HR contacts looking for their next recruit.
Photo caption: ATM 2012 attracted over 17,000 trade professionals.
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About Reed Travel Exhibitions
Arabian Travel Market is organised by Reed Travel Exhibitions (RTE), the world’s leading provider of exhibitions in the travel and tourism industry. Its wide-ranging portfolio of events around the globe covers leisure travel, luxury travel, business travel and the meetings and incentives industry.
Reed Travel Exhibitions also organises Abu-Dhabi based global meetings and incentive exhibition, GIBTM which takes place from 25-27 March 2013. In 2011 RTE 13 events were the catalyst for £2,807 million worth of travel and tourism business deals. The 13 events are; World Travel Market (WTM), Arabian Travel Market (ATM), International French Travel Market (IFTM), La Cumbre, International Golf Travel Market (IGTM), International Luxury Travel Market (ILTM), International Luxury Travel Market Asia (ILTMA), Asia-Pacific Incentives & Meetings Expo (AIME) (owned by Melbourne Convention + Visitors Bureau), Global Exhibition for Incentive, Business Travel, and Meetings (EIBTM), Gulf Incentive, Business Travel and Meetings (GIBTM), Americas Incentive, Business Travel and Meetings (AIBTM), China Incentive, Business Travel and Meetings (CIBTM) and Business Travel Market.
2012 saw the launch of these exciting new events with The Spa & Wellness Summit taking place in Austria Tyrol (10-12 September), ILTM Americas launching in Mayakoba, Mexico (1-3 October). Furthermore, April 2013 will see RTE launch ILTM Japan in Tokyo(11 -13 March), ILTM Africa taking place in Cape Town (8-9 April), World Travel Market Latin America in São Paulo, Brazil (23-25 April) and the newest addition to the Meetings and Incentives Portfolio, IBTM India launching in Mumbai (12-14 September).
In 2011 RTE’s 13 events were the catalyst for £2,807 million worth of travel and tourism business deals. RTE is a business unit of Reed Exhibitions. In 2011, six million participants attended RE’s 500 events in 39 countries covering 44 industry sectors from aerospace and aviation to beauty and cosmetics to sports and recreation.
Reed Exhibitions is owned by Reed Elsevier, the world’s leading provider of professional information and online workflow solutions.
Reed Exhibitions is the world’s leading events organizer, with over 500 events in 39 countries. In 2011 Reed brought together six million active event participants from around the world, generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 33 fully staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group plc, a world-leading publisher and information provider and a FTSE 100 company. www.reedexpo.com