Tourism adds US$7.6 billion to Qatar’s economy
Qatar all set to position itself as tourism hub as a surge of visitor attractions near completion and Qatar airways continues to expand routes
Arabian Travel Market’s 2015 roadshow series arrives in Qatar on 18th March, 2015 to meet with key industry players and highlight the country’s healthy growth in the hotel and tourism sector, which saw over $2.5 billion in contracts awarded in 2014.
Qatar will be represented at ATM 2015 by Qatar Tourism Authority (QTA), Qatar Airways, Al Rayyan Hospitality, and Katara Hospitality, occupying over 815 square metres of floor space at the dedicated Qatar stand this year.
Projects totaling $8.48 billion are currently underway that will set Qatar up as a major tourist and venue attraction, including Doha Festival City, Doha Convention Centre, Mall of Qatar, Doha Zoo, Lusail Museum, Katara Towers (Lusail Marina), and not forgetting the FIFA World Cup football stadiums, home to the FIFA World Cup in 2022.
“Qatar has witnessed astounding economic growth over the past decade, and this has translated into a healthy tourism sector focused on culture, shopping, sporting events, meetings and exhibitions,” explains Nadege Noblet, Exhibition Manager, Arabian Travel Market. “The recent completion of important infrastructure projects, such as the iconic Hamad International Airport in 2014 and Qatar Airways’ plans to significantly expand its capacity across Europe this year, has confirmed Qatar’s position as an important travel and tourism hub for the region, which ATM 2015 is keen to highlight.”
The total number of projects planned or underway include 5 museums and libraries; 57 hotels and resorts; 22 shopping venues; 21 sports facilities; 11 theme parks, 6 convention centres; and a state-of-the-art theatre (MEED).
Qatar saw 2.8 million visitors enter the country in 2014, an 8.2% increase in numbers over the previous year, generating 61,000 jobs in the tourism sector and an economic injection of $7.6 billion, equal to 8.3% of Qatar’s non-extraction GDP, according to IFP Info.
40% of tourists came from other GCC countries, 15% from European countries and 28% from Asia and Oceania, according to figures released by Qatar Tourism Authority (QTA). Hotel occupancy rates increased to an average of 73% in 2014, with five-star properties enjoying the lion’s share of visitors, and hoteliers in 2015 are expecting those numbers to rise further.
Current and potential exhibitors attending the roadshow will learn about new event features including this year’s specialist sector theme, which is family travel, and the popular Tech seminars line-up, plus other marketing and PR tips to maximise their visibility at the show.
The ATM seminars return covering travel technology and other key industry issues such as luxury travel trends, business travel and aviation. Also returning are the visitor trails, helping visitors identify the specific travel sectors on the show floor including: family travel, budget travel, business travel, health & wellbeing, shopping, transportation, sports travel, cultural and heritage and adventure travel.
The ATM line-up will also include a two-day ILTM@ATM programme hosting 25 top Middle East luxury buyers, comprising a series of pre-scheduled appointments and dedicated luxury travel-focused seminars and panel debates, to be held on May 5 & 6.
The 2015 event will also build on the success of last year’s edition with the announcement of an additional hall adding an additional 2,000 square metres of floor space as Reed Travel Exhibitions looks to add to its record-breaking achievements in 2014. Last year ATM saw total attendance increase by 12% with 33,000 participants from over 131 countries, and business deals signed worth more than US$ 2.1 billion over the four days.
About Arabian Travel Market
In its 21st edition, Arabian Travel Market 2014, boasted more than 2,700 exhibitors and stand-sharers from 85 countries and attracted over 23,000 visitors from around the world.
Arabian Travel Market is part of Reed Travel Exhibition’s WTM Portfolio of events, which also includes World Travel Market, World Travel Market Latin America and World Travel Market Africa.
The World Travel Market Portfolio is comprised of the leading leisure travel events in the world; World Travel Market in London, WTM Latin America in Sao Paulo, WTM Africa in Cape Town and Arabian Travel Market in Dubai.
The WTM Portfolio’s events are attended by the global travel and tourism industry’s senior executives to conduct business deals and discover the latest research, insight and opinion.In 2014, the WTM Portfolio facilitated around $7 billion in industry deals from negotiations between the more than 15,000 buyers, 9,500 exhibitors (1,500 main stand holders and 8,000 stand sharers) in attendance of its four events.
WTM is owned by the worldʼs leading events organiser Reed Exhibitions.
WTM Portfolio is part of Reed Travel Exhibitions, which is owned by the worldʼs leading events organiser Reed Exhibitions (RE).
In 2014, RE held more than 500 events in 40 countries bringing together more than six million people from around the world generating billions of dollars in business.
The YouGov Travel Oracle is an annual syndicated online study of consumer habits and attitudes towards travel and tourism. YouGov surveyed 22,686 online respondents across the MENA region between 7th August and 8th September 2014. Data is broadly representative of the population in MENA.
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