A Syndicated Travel Research is conducted to create a clear basis of understanding the key factors shaping the GCC outbound travel market. It outlines the unique travel trends, characteristics and patterns of GCC nationals while travelling.
This will assist in providing an understanding of the strategic influencers and ensure that the right tourism media investments are made.
The out bound travel buying criteria ex-GCC i.e. the key travel parameters as described are classified into 4 major buying factors:
• Economic Factors – which outlines the travel spend per person per trip, class of travel, travel trip frequency and duration of stay including factors like shopping importance etc.
• Socio-Cultural Factors – like the family size, preferences for service apartments, requirement of vans/mini bus rentals, dining & entertainment preference, preference of city center hotels, affinity for Arabic speaking at destination etc.
• Emotional & Physiological Factors – like travel decision-maker in family, need for a direct or an in-direct travel flight connections, concierge service, importance of luxury service, climate/weather, beach side holidays preference etc.
• Critical Travel Influencers – key aspects which influence travel decisions like for example word of mouth, PR etc.