With an increasing number of citizens in the MENA region turning to the online area for their daily needs, travel too must evolve to meet their requirements. In the mature European and North American markets, online travel bookings have seen phenomenal growth in the past five years. And in the upcoming years, so will the Middle East. With over 77 million internet users in the region out of which a staggering 23% are advanced users, it is widely known that a paradigm shift in the travel business is coming - that unexplored territory for growth is in the online travel sector.