In today’s competitive, hyper-connected marketplace, hotels need to shift focus from one-dimensional and piecemeal online marketing. It’s imperative to weave together all the elements of the revenue puzzle to reach your revenue goals. Attendees will learn to integrate search engine and OTA strategies, website conversion testing, reputation management, plus social/mobile/local marketing to vastly improve their online performance. Capture a new generation of online revenue by developing a successful revenue optimization culture at your hotel.