“Rotana is a dynamic hospitality brand with ambitious expansion plans, having already grown from from 2 properties in 1993 to 70 by the end of 2012, exemplifying the extraordinary growth throughout the region over the past 15 years. Clearly Rotana understand the value of brand strength and brand loyalty,” said Walsh.
The agreement is an exclusive sponsorship opportunity with high brand visibility on all registration collateral material as well as high impact onsite exposure including registration staff in Rotana-branded uniforms.
Omer Kaddouri, Chief Operating Officer of Rotana, said: "Our overall objective is consistent with previous shows, to strengthen our regional presence and to support our expansion plans. Aligning our brand with a premier event such as Arabian Travel Market provides an ideal positioning platform for Rotana to communicate with its trade partners."
Rotana currently operates properties across the Middle East and North Africa including luxury hotels in Abu Dhabi, Dubai, Al Ain, Sharjah, Fujairah, Ras Al Khaimah, Beirut, Kuwait, Qatar, Syria, Sudan, Hurghada and Sharm El Sheikh, with further properties in the pipeline for Bahrain and Jordan.