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The UAE has recorded robust growth in tourism this year. According to latest estimates, the number of guests served by Dubai’s hotels during the first half of the year was 4.2 million, compared to 3.85 million during the same period in 2009. The number of hotels and hotel apartments also grew 16 per cent, while hotels sustained a healthy occupancy rate of 71.7 per cent on average despite the increase in number of hotel rooms.
The travel and tourism sector is integrally linked to the overall performance of the economy. With countries like China, GCC and India, among others, recording healthy growth, there are positive trends in business travel too.
Emaar Hospitality Group has announced plans to take The Address brand across Egypt, Morocco and France. Other upcoming destinations include Indonesia, Hungary, Saudi Arabia, Turkey, United Arab Emirates, China, UK and USA.
Emaar Hospitality Group features a bouquet of experiences providing unique benefits for business and leisure travellers within its properties. Our properties are marked by their distinctive location, superior service standards and a commitment to offering tangible guest benefits. The Address Downtown Dubai, The Address Dubai Mall and The Palace – The Old Town are located in Downtown Dubai, in close proximity to The Dubai Mall and overlooking The Dubai Fountain. The Address Dubai Marina and The Address Montgomerie Dubai are located in the vibrant and prestigious areas of Dubai Marina and Emirates Hills. All properties offer unique services such as a 24 hour stay benefit for guests booking club rooms and suites, complimentary WiFi and a fashion advisory service for guests staying at The Address Dubai Mall amongst others.
Boutique and lifestyle are tags attributed to properties as a way of differentiation; they define a level of individual and personalised attention and go above and beyond offering just the average hotel amenities. Our emphasis, is on providing tangible guest benefits in properties defined by a unique location and marked by superior service standards. By constantly engaging and building a rapport with our guests, we form a long lasting relationship with them which keeps them coming back.
The key to making a difference in this current economic climate is in assuring tangible guest benefits – which forms the core operational ethos of The Address Hotels + Resorts. All our hotels opened in the midst of the financial crisis, yet have been very successful.
Dubai’s vibrant tourism offering provides the opportunity for all sectors of hotels to flourish. Low cost hotels will complement the overall hospitality industry catering to a niche segment. More recently, low cost airlines have been successfully introduced in the Middle East and the budget hotels will cater to this segment complimenting the established four and five star market nicely.
All tourism and travel trends indicate a robust 2011 and we are confident of achieving positive growth and expanding to new, promising markets.