Most players in the travel sector have understood that investing in technology is the only way ahead. Airlines are relying in technology to take care of their customer management and being able to concentrate and focus in their specific business: fly passengers. The airline industry has also discovered the substantive benefits of selling ancillary services to their passengers and the technology is there to make that happen. Travel agencies , rail, hotels, airports all see technology solutions applied to their needs as the future to successfully compete in their respective areas. If we mention Amadeus, the European Commission (EC) highlighted our company as one of the leading companies in Europe for investment in Research & Development (R&D) within its 2010 EU Industrial R&D Investment Scoreboard. This annual report examines the largest 1,000 European companies investing in R&D and ranks them according to the total amount invested. Amadeus’ investment of €250 million during 2009, a 10% increase on the amount invested in 2008, to research and develop technologies for use in the travel sector was recognized as the largest in Europe by total R&D investment in both the computer services category and the travel and tourism sectors.