Madrid Visitors & Convention Bureau
Madrid Visitors & Convention Bureau is the body which has, since 1 January 2012, been responsible for promoting the city of Madrid throughout the world, to attract both business and leisure tourism and to provide assistance to travellers. This public body, attached to the Municipal Department for The Arts, Sports and Tourism, brings together the work previously done by Promoción Madrid and the Madrid Tourist Board.
The aim of MV&CB is to promote Madrid as a destination for leisure tourism nationally and internationally. To achieve this it has a range of tools at its disposal, including publicity campaigns, organising and attending events in the main target markets, and managing its own communication channels, such as its official website esMADRID.com and esMADRIDmagazine.