February 2012

A respected giant in the biking world, Ducati was founded in 1926 and launched its first prototype motorbike just a couple of years after the end of World War 2. Since then, the company has gone on to become recognized as the Italian leader of ultimate technology and motorcycle design. It has produced and introduced a variety of sport bikes for speed enthusiasts, notably the Superbike models, Monster and retro-design Motard. High performance and state-of-the-art technology are Ducati’s outstanding and globally-admired features. The appearance of one of Ducati’s latest models – Sport 1000 in Sci-Fi Film “TRON” and 848 in “I am number 4” further bolstered the company’s and bike’ image. In Thailand, all Ducati models come legally taxed and imported from Italy with the price tag starting from Baht629,000, rising to Baht2,589,000. Every motorbike arrives in completely built-up (CBU) form with the full package including a 2 years’ unlimited-mileage guarantee. The company is looking forward to further future expansion with advanced plans for a branch in Hua Hin just one of the many irons very much in the fire. The story of the Monster model dates back to 1992 when Ducati unveiled a new prototype that was to become an icon. Ducati’s creation awed the crowds Happenings at Dusit Thani Hua Hin and the world’s media at that year’s Cologne International Motorcycle show. The 900 Monster was a motorbike that created a truly new niche - dramatically styled, minimalist in stature yet bristling with innovative engineering solutions. The Monster’s radical styling has also provided the inspiration for an entire aftersales sector specialising in hot-rod parts for this legendary machine. For this reason, rarely do you see two Monsters the same. This extreme and refreshing design departure also influenced other manufacturers but, as the old adage reminds “Imitation is the sincerest form of flattery” and this remains true as no rival has come close to surpassing the Monster’s unique popularity. With its perfect balance of captivating lines, incomparable performance and easy handling, Ducati’s latest offering, the Monster 795, combines power and iconic personality. Its desmodromic heart and unmistakable Italian design ensures the Monster 795 lays bare Ducati’s sporting soul. And now its time for Thailand and Asia Pacific countries to taste the sporting soul of Ducati. The test rides for Asia Pacific Press Launch here at Dusit Thani Hau Hin.