March 1st, 2012
- Product Categories
SCOTTSDALE, ARIZ, Mar. 1, 2012—Air New Zealand has expanded its partnership with Discover the World Marketing into its ninth market with the addition of sales and marketing development in South Korea. Discover already represents Air New Zealand in France, Greece, Israel, Malaysia, Mexico, Russia, Singapore and Spain.
“Air New Zealand has been doing business in Korea for many decades,” said Edward Overy, Air New Zealand’s general manager for Japan/Korea. “But we hired Discover the World Marketing because we wanted a fresh and innovative approach to this important off-line market. Based on their performance in other markets where they represent us, we know they will deliver on this task.”
“We are excited and proud to represent Air New Zealand in Korea and our growing relationship with this carrier in Asia and other parts of the world,” said Jenny Adams, CEO of Discover the World Marketing. “Our motivated sales and marketing team in Korea, has the responsibility of feeding Air New Zealand’s Asian gateways of Tokyo Narita, Osaka, Beijing, Shanghai and Hong Kong with South Korean passengers. It’s made our task easier with Air New Zealand’s excellent reputation in the aviation industry. The airline just won Air Transport World’s “Airline of the Year” award for the second time in three years.”
For more information about Discover the World Marketing, visit discovertheworld.com,
or call (480) 707-5566 or +44 207 107 2303.
About Discover the World Marketing
Discover the World Marketing has earned a reputation as a leader in global travel distribution and its success in developing a worldwide network of 85 offices in more than 60 countries capable of exceptional representation performance is unmatched. With a portfolio of 72 clients utilizing its sales, marketing and business process outsourcing services, Discover the World Marketing remains a dominant innovator for the travel industry.
About Air New Zealand
Air New Zealand, a member of the Star Alliance, is New Zealand’s national airline. It serves 53 cities in 16 countries including 27 destinations within New Zealand. The airline has recently been recognized and awarded Air Transport World’s Airline of the Year award for 2010 and 2012 and their Best Passenger Service Award in 2008 and Business Traveler’s Best Airline to South Pacific, Australia and New Zealand in 2007.