UNWTO & ATM Ministerial Forum

  • Tuesday 5 May 2015
    10:30 – 13:00
    Al Multaqua Ballroom, Dubai International Convention & Exhibition Centre

    The UNWTO & ATM Ministerial Forum is open to all ATM attendees on a first come, first served basis. Hear from UNWTO Secretary-General Taleb Rifai alongside key panelists discuss and debate how to advance intra-regional tourism.

    To be held under the patronage of H.H. Sheikh Nahyan Bin Mubarak Al Nahyan Minister of Culture, Youth and Community Development and Chairman of the National Council of Tourism and Antiquities, will bring together Ministers of Tourism and industry leaders in the MENA region to discuss how to advance intra-regional tourism and seize the growing opportunities emerging for increased cooperation.

    The Forum will address the following issues:

    • How to develop and market tourism products more effectively to Arab markets
    • How to promote travel facilitation and improve connectivity within the region
    • How to promote intra-regional investment in tourism infrastructure, facilities and services
    • How to set effective public-public and public-private partnerships to advance regional cooperation

    How to enhance an institutional framework to implement, monitor and evaluate regional tourism cooperation strategies and initiatives


    10:30 – 11:10

    Welcome from Moderator introducing speakers: Ms Becky Anderson, anchor, CNN International

    Opening Session

    H.H. Sheikh Nahyan Bin Mubarak Al Nahyan, Minister of Culture, Youth and Community Development and Chairman of the National Council of Tourism and Antiquities

    Mr. Taleb Rifai, Secretary-General, World Tourism Organization (UNWTO)

    Mr. Simon Press, Senior Exhibition Director, Reed Exhibitions

    11:10 – 12:50
    Panel Debate


    H.E. Mr. Nayef H. Al-Fayez
    Minister of Tourism and Antiquities

    H.E. Mr. Lahcen Haddad
    Minister of Tourism

    H.E. Mr. Michel Pharaon
    Minister of Tourism

    H.E. Mr. Mohammed K. Al Muhairi
    Director General National Council of Tourism and Antiquities
    United Arab Emirates

    H.E. Mr. Zayed R. Alzayani
    Minister of Industry and Commerce

    H.E. Mrs. Maitha Al Mahrouqui
    Undersecretary of Tourism

    H.E. Mr. Issa Mohammed Al Mohannadi
    Qatar Tourism Authority

    Mr Abdellatif HMAM
    General Director
    National Office of the Tunisian Tourism (ONTT)


    H.E. Mr. Helal S. K. Al Marri

    Director General, Department of Tourism and Commerce Marketing

    Government of Dubai, United Arab Emirates


    H.E. Mr. Mohamed Ali Al Noman


    Sharjah Commerce and Tourism Development Authority (SCTDA)

    United Arab Emirates  



    Mr. Antoine Medawar
    Vice-President MENA region

    Mr. Amine Moukarzel
    Golden Tulip Hotels, Suites & Resorts MENA

    Mr. Hussein Dabbas
    Regional Vice President for Africa & Middle East
    International Air Transport Association (IATA)

    Mr. Gerald Lawless
    President and CEO
    Jumeirah Group

    Mr. Justin Reid
    Head of Destination Marketing, EMEA

    Mr. David Scowsill
    President and CEO
    World Travel & Tourism Council (WTTC)

    12:50 – 13:00
    Conclusion by Moderator Ms. Becky Anderson, anchor, CNN International.




Ministers Registration

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