Keynote Roundup: Issam Kazim, The Future of the UAE As A Global Tourism Hub
The Arabian Travel Market
Global Stage, Monday 25th April 2016
Missed the opening session, ‘The Future of the UAE as a Global Tourism Hub’? Not to worry, here’s an overview of all the key points from panellist Issam Kazim, CEO of Dubai Corporation for Travel and Commerce.
What was covered?
- An in-depth look at UAE tourism from the perspective of key tourism representatives from the region.
- Discussion focused on the collaborative effort to define each emirate’s key proposition and how each can compliment each other to benefit the UAE as a whole.
Why is this a hot topic?
- For a long time, Dubai has not relied on oil, tourism has been its main source of income.
- A lot of the other emirates are now also looking to diversify their economies by growing tourism.
- It’s important to have the chance to talk about how each emirate is approaching tourism and the benefit this can bring, both in terms of income and as a platform to introduce the countries offerings to the world.
What were the key points?
- It’s about understanding how each of the emirates work together to ensure their offerings compliment each other.
- It is key to put the visitor first and understand that each emirates’ unique offering needs to be of interest to the visitor, but also be in line and compatible with what a visitor may see or be interested in across the other emirates.
How do you see this topic developing over the next 12 to 18 months?
- A key development will be the launch of new theme parks in Dubai.
- The continued development of Dubai as a family destination for people worldwide, not just from within the region.
- Dubai working with partners to promote and attract more visitors in order to achieve the target of 20 million visitors by 2020.
Like what you’ve heard so far?
You can watch Issam and the full panel session here >
Alternatively, you can listen to the full panel discussion or download the podcast from Itunes below.