Blogging For Business, Not Pleasure

Bruce Martin

Blogging has been around for a long time; it’s not new.  

However, many travel & tourism businesses still regard blogging as irrelevant to them; just a bunch of travellers writing about their holidays.  This is a big mistake.

Having a blog can provide serious marketing & commercial benefits to your business.

A recent report by Hubspot said that 79% of businesses with a blog had a reported positive a return of investment.  The same report claimed that 43% of businesses had acquired customers because of their blog.

So what are the benefits of business blogging?

Google Search

Search engine optimisation has changed a great deal in recent years.  Google actively rewards websites with good, relevant content.  The game has changed; your company blog posts can often appear above your own website in a Google search.

Protip: Have you seen those little face pictures next to results in Google?  That’s Google Authorship.  Once you have your blog, it’s worth setting this up.  Your results will look more credible and it will drive more traffic to your site.

Boosts Credibility

A business blog is a great way to showcase your company’s expertise.
Customers trust blogs much more than adverts.  Use your business blog to build trust and establish thought-leadership.

Sharpens Your Focus

Writing a business blog with help your think about your business.  Taking time out to compose an article is a great way to step back and take a broader view of your business.

Protip: Don’t try to write a blog in one go.  Start several blogs in draft and return to them over time to finesse them.  Before you know it, you’ll have several great blog posts, ready to publish.

Amplify Your News

Blogs provide a more personal way to share company news. They are easier to read than a stiff press release and have a longer shelf-life.

Protip: make sure you post your blog on Google+ as well as other social media platforms.  Google will reward you for it.

Free PR

Your blog could generate free PR for your company.  Travel journalists often pick up stories from reading blogs.  Event organisers are always looking for expert speakers - your blog could be the way to get you noticed.

Protip: offer to provide guest blogs for travel media websites and travel associations – they are always looking for good content.  It can be a great way to spread your message and raise your own and your business’ profile.

Generate leads

People tend to be happy to subscribe to a blog, much more than subscribing to an old-fashioned company newsletter. This is a great way to engage with potential customers.

Empowers your team

A good business blog is one that draws from the expertise of its people.  Get others in your company involved, share the responsibility and you’ll have a much more rounded blog.

This proves to the world that your entire business is full of knowledgeable, personable individuals.  The kind of company that people like to do business with.

That Warm Feeling

OK, the title of this blog was blogging for business and not for pleasure.  But whisper it, blogging can be fun and satisfying – whilst still being business-minded and not frivolous.

I guarantee you a warm feeling inside when you publish your first blog.  I guarantee an even warmer feeling inside when you see blog indexed on the 1st page of Google!

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